People are swiftly gliding completely towards the use of digital media and internet services. The outbreak of covid-19 has fastened things up even more. Offices, schools, and companies are being operated through online means. At this point, every single business is turning towards E-commerce (thedissertationhelp, 2020). Everything has been made far easier for the human race from being able to buy Creative Content Writing Services to ordering any product or thing through an online platform; everything is just an order away. The whole buying and selling of goods through electronic means is the process of E-commerce.
“The E-commerce industry is a force that no investor can afford to ignore.” Cushila Sherlock
This commercial transaction of business is divided into three types; business-to-business, business-to-consumer, and consumer-to-consumer. The best example of Business-to-Consumer e-commerce is Amazon. This post discusses what Amazon is, what is Amazon’s product description, and how can it be written in a perfect way to boost the product’s impression.
Amazon is a perfect example of E-commerce as it is a multinational American company purely based on the usage of technology for all kinds of business transactions. Amazon started out as an online book store then it grows quickly to add new items such as DVDs, video games, electronics, clothing, and more to the extent that the company logo symbolizes means that they sell all products from A to Z (Althafairi et al, 2019). Following are some of the main technical things that are incorporated for the processing of this company;
- Artificial Intelligence.
- Cloud Computing.
- Digital streaming.
- Online advertising.
Amazon product description:
Amazon product description is one of the most important things to boost your sale. This is why you might have often seen companies taking Amazon Product Description Writing Services from professional writers. Basically; it is the text of about 2000 words that is given just below the title. As the name implies; this part gives the details about what actually the product s and what features it holds. Three important roles that an Amazon product description plays are as follows;
- It perfectly describes the features of the product.
- It conveys the value of the brand.
- It boosts your business with the incorporation of SEO words.
Who writes Amazon product descriptions?
It is the content writers or the copywriters who write the Amazon product description on behalf of the brand. These professional writers keep their focus on the following things;
- Makes it as concise and clear as possible.
- Incorporate SEO words to increase the reach of the product.
- Give a unique perspective to the product.
- Make it attractive and exclusive for the customers.
A well-written Amazon product description manages to attract more customers. According to the survey, more than 80% of consumers buy a product because of the quality of the content that is given to describe the product.
Ways to write Amazon product descriptions that can boost the impression:
Everybody knows how to describe a particular product but why do you think that companies hire professional writers for that? It is because professional writers incorporate search engine-optimized words and improve the quality of the content to attract more customers. Following are some of the ways that will help in improving the quality of the Amazon product description and ultimately boosting the impression of your brand;
Incorporate SEO words:
The incorporation of search engine-optimized words will automatically keep your product on the top of the search list which will enhance the traffic to your product. In Amazon, not only the content is optimized but also the title of the product’s description and the product image are also optimized.
Comprehend the rules of Amazon product description:
Everything has certain rules that must be followed and similar I the case with Amazon. There are certain terms if those are included in the product description list then it manages to attract more clients. Firstly; the title of the product must not exceed 200 words and the description must stay within the word limit of 2000. Secondly; the following points must be kept direct to the point with no extra description;
- Product condition.
- Products price.
- Product availability.
- HTML code.
Address the target audience:
If the writer will try to attract every customer out there then his writing is going to be pointless. This is why always address your audience, the ones who are interested in the product you are selling. Keep your potential customers in mind and use relevant words that might attract their attention.
Choose the correct words:
There is a difference between SEO words and the selection of correct words. The correct or right words are those that people write while searching for a particular product. The correct words can be found by checking the common words from the most trending items on Amazon. These words might vary from the “Most loved” to the “Instant”, etc.
Product’s benefits over its features:
It is good to describe the features of the product but that does not differentiate your product from others which is why there will be nothing special in it to attract customers. However; if you will highlight the benefits of the product over its features then there are more chances of your product catching the attention of people.
Stay clear and direct:
Nobody wants to read what they were not looking for especially when it is the product description. This is why try to stay as clear and direct about your product description as possible.
Amazon is one of the biggest online business transaction companies; that sells almost everything across the world. Many companies put their products on Amazon for improves sales. There are different ways to reach the audience and one is by writing quality Amazon product descriptions. Hopefully; the above-mentioned post will help the readers in writing a perfect Amazon product description.
Bader Althafairi, N. A. (2019). Case study – AMAZON. Journal of the Community Development in Asia , 2 (2).
thedissertationhelp. (2020, July 11th). Buying Behavior After COVID-19. https://thedissertationhelp.co.uk/buying-behavior-after-covid-19/ .